How Our No-Code Startup Uses No-Code Tools

Have you ever wondered if no-code companies actually use no-code tools? We can’t speak for everyone, but at Toric, we do. 

Here’s a behind-the-scenes look at some of the no-code tools we use, why we like them, and why we chose to be a no-code company.


What does no code mean?

No code means that there’s absolutely no coding needed to use the tool. Anyone - even someone with no knowledge of code - can use the tool from start to finish. No code makes processes easier, faster and more accessible for technical users and non technical users alike.


Why we like no-code tools

There are many reasons we believe that no-code is leading the way, but these are our top three:

  1. More people can do more things. Instead of having one specialized team that supports all of the tools we need, we can have each team run their own tools. Sales is responsible for sales tools, marketing is responsible for marketing tools, etc. This cuts down on bottlenecks and lets us move faster. When we want to make a change, we simply make it!
  2. Remote work is easier. Most of our no-code tools are designed for collaboration. Our team is fully distributed, so this is really important for us. We don’t have to worry about sharing files or providing specific levels of access - we all have access to each other’s work.
  3. They reduce risk. Every tool has a potential code base, and that means that every tool poses a potential risk. What happens if the code breaks? What else will break? With no-code, there isn’t a code base at all, which lowers our company’s level of risk overall.

No-code tools we use

We use a lot of no-code tools, but here are a few of our favorites.

Notion: It’s our wiki, project management tool, and general source of knowledge. We use Notion for everything from onboarding documents to our design library. 

Webflow: Our website (the website that hosts this blog!) is built entirely through webflow.

Airtable: As Wikipedia says, “Airtable is a spreadsheet-database hybrid, with the features of a database but applied to a spreadsheet.” We couldn’t have said it better ourselves. 

Mixpanel: All of our product testing is done through Mixpanel.

Drift: If you ever have a question about Toric, you can find our Drift Bot in the lower right corner of our website.

Figma: This is our brand team’s best friend. Logos, web pages, and email templates all start in Figma. 

Zendesk: If you ever contact the support team, they'll use Zendesk to track your ticket and make sure it's resolved.

Toric: Of course, we use our own tool, too. We use it for data analysis and visualization, but we also use it to have fun! For example, we’ve done a Halloween candy analysis and tracked holiday travel trends.  

Why we chose to be a no-code product

There are a few reasons Toric is no code. 

First, data is becoming a visual endeavor. People want to see their data in a format that they can easily consume and understand. However, creating that view is a lot of work. An analyst has to pull information from various sources, ensure it matches, bring it together, draw insights, and create a visual. Often, this ends up feeling like creating a collage with scissors and glue - and it is not a fast process. 

We wanted to make that process easier (and faster), and no code felt like the obvious choice. By removing all of the coding requirements, the process is automatically faster and easier. From there, our team reengineered every part of the process to make it better for everyone.

Also, as you can see from the list above, the Toric team loves no-code tools. We’ve found no-code solutions for everything except our data. So we knew that a no-code data tool could be a game-changer for our clients. 

If you’d like to hear more about our team’s love of no code, read our interview with Software Engineer Nathan Yapi

Other resources

To learn more about Toric and our no-code approach, we recommend:

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